The May 2020 eco exhibit some ground-breaking innovations, as well as some Earth Day-specific launches.
Plasticity presents an interesting example in this category. The company repurposes old umbrellas and reuses them as chic bag designs. The aesthetic is very interesting as the brand folds the upcycled material in such a way that it resembles frosted glass.
The North Face has also stepped up for Earth Day, which is not a surprise as the company has frequently emphasized that sustainability plays a big part in its production practices. This year, the brand debuted a new 'Remade Collection' with puffer jackets made from upcycled materials.
On the restaurant front, the May 2020 eco list spotlights Silo—a zero-waste business in London—who practices its mandate both in terms of its interior, as well as its cuisine.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
