MEEMA makes sustainable home textiles like aprons, placemats, napkins and kitchen towels using upcycled cotton and denim. Working with The New Denim Project, MEEMA helps to make the most of these materials, as it takes 20,000 liters of water just to make a single kilogram of cotton and excess denim fabric often goes to waste at denim mills.
MEEMA's mindfully crafted kitchen towels are woven in a way that offers great absorbency and durability, and the pattern shows off the colors of cotton and denim. Of the 100% cotton that's used to make the kitchen towels, 80% is upcycled.
As well as helping to give new life to commonly wasted materials, MEEMA is considerate of its own waste, and it is shared with coffee growers as compost.
Image Credit: MEEMA
Key Themes Behind This Trend
- Upcycled Textiles
- Disruptive innovation opportunity: Creating new products from waste materials like cotton and denim
- Sustainable Home Goods
- Disruptive innovation opportunity: Designing environmentally-friendly and socially responsible household products
- Circular Economy
- Disruptive innovation opportunity: Implementing systems that minimize waste and maximize resource utilization
Where This Applies
- Textile Manufacturing
- Disruptive innovation opportunity: Incorporating upcycled materials into textile production processes
- Home Goods Retail
- Disruptive innovation opportunity: Curating a product line that emphasizes sustainability and eco-consciousness
- Waste Management
- Disruptive innovation opportunity: Developing innovative solutions to reduce waste and convert it into valuable resources
