Though Patagonia is well known for its sustainable designs, the brand's Spring/Summer 2020 collection features a host of eco-friendly innovations.
Patagonia's Spring/Summer 2020 collection features clothing and accessories made from both recycled and natural materials. According to the brand, some items in the new collection use organic cotton sourced from the Regenerative Organic Certification (ROC) Pilot Cotton and the Cotton in Conversion agricultural projects. The Spring/Summer 2020 collection also features innovative items such as 100% recycled hat brims made from a NetPlus material, which the company claims has "prevented 35 tons of waste from entering the ocean this year alone.” Finally, the brand has released its first 100% fair trade-certified mountain bike apparel line, which includes items like bibs and liner shorts.
Image Credit: <i> Patagonia.</i>
Why This Trend Is Growing
- Sustainable Fashion
- Opportunity for brands to create eco-friendly clothing and accessories using recycled and natural materials.
- Organic Cotton
- Innovation potential in sourcing organic cotton from certified agricultural projects for sustainable fashion collections.
- Fair Trade Certification
- Disruptive opportunity in creating fair trade-certified apparel lines for specific sports or activities.
Industries Being Reshaped
- Fashion
- Fashion industry can adopt sustainable practices and materials to create eco-friendly collections.
- Agriculture
- Opportunity for agricultural industry to provide organic cotton for sustainable fashion brands.
- Sports and Fitness
- Sports and fitness industry can embrace fair trade-certified apparel lines for different activities.
