The June 2020 eco category boasts quite a few examples from the footwear and CPG industry.
The Nothing New Sneakers, for example, are made from recycled water bottles for the sole and canvas for the upper. There are a total of 10 color options for consumers to choose one, making the shoe accessible to many tastes. The Converse Renew Chuck Taylor All-Star '70s, on the other hand, were created with undyed scraps of raw cotton from the brand's factory, promoting a zero-waste approach to manufacturing.
On the sustainable packaging front, the June 2020 eco list spotlights Bscly's sugarcane packaging that consumers can fully compost at home, while Whole Earth Peanut Butter is moving away from plastic in its packaging for good.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 92%
Freshness 9%
