Raw Eco-Focused Sneakers

The Converse Renew Chuck Taylor All-Star ’70 Has a Vintage Feel

The Converse Renew Chuck Taylor All-Star ’70 sneakers are a distinctly rustic version of the iconic casual footwear style that's focused on delivering comfort and style that doesn't come at the expense of the planet. The sneakers are crafted using undyed scraps of raw cotton canvas from the brand's factory that has been used instead of its processed alternative to give the sneakers a decidedly more rustic look. The sneakers feature raw edges that further enhance the laid-back design of the shoe, while also featuring zero leather in their construction.

The Converse Renew Chuck Taylor All-Star ’70 sneakers are finished with rubber outsoles that are partially made with recycled materials and are intended to get better with wear thanks to their unfinished look.

Raw Eco-focused Fashion
Opportunity for brands to focus on using undyed scraps and raw canvas to create eco-conscious fashion items.
Zero-leather Fashion
Potential for companies to create sustainable fashion options by eliminating leather from their production process.
Sustainable Footwear
Growing trend of using recycled materials to create comfortable and stylish footwear that is environmentally friendly.

Who This Affects Most

Fashion Industry
Fashion designers and brands can create sustainable and environmentally friendly clothing and footwear collections to cater to growing eco-conscious consumers.
Textile Industry
Companies in the textile industry can explore using undyed scraps and raw canvas as alternatives to processed fabrics to create sustainable and eco-focused products.
Footwear Industry
The footwear industry can work towards developing innovative and sustainable manufacturing processes to create eco-friendly and stylish footwear for conscious consumers.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 94%
Freshness 9%