Converse Presents the Nostalgic Upcycled Flannel Chuck 70
References: go.skimresources & designtaxi
Converse channels the energy and aesthetics of the 90s with the new Upcycled Flannel Chuck 70 collection, which celebrates the timeless design of its Chuck Taylor All Star. It also brings back the grunge themes of the past decade for a nostalgic feel.
The inspiration is drawn from its own archives and to make the capsule possible, the brand works alongside UK-based fashion and vintage retail brand Beyond Retro. Together, the duo highlights pre-loved flannel tops and transforms this onto the uppers of the sneakers. The sustainable process starts with sourcing the clothing before carefully sorting and cleaning the apparel. The material is then cut up and used to create a breathable canvas material for the sneaker.
Image Credit: Converse
The inspiration is drawn from its own archives and to make the capsule possible, the brand works alongside UK-based fashion and vintage retail brand Beyond Retro. Together, the duo highlights pre-loved flannel tops and transforms this onto the uppers of the sneakers. The sustainable process starts with sourcing the clothing before carefully sorting and cleaning the apparel. The material is then cut up and used to create a breathable canvas material for the sneaker.
Image Credit: Converse
Trend Themes
1. Upcycled Fashion - The Converse Upcycled Flannel Chuck 70 collection showcases the growing trend of using pre-loved materials to create new and unique fashion pieces.
2. Nostalgic Design - Converse taps into the nostalgia trend by bringing back the grunge themes of the 90s with its Flannel Chuck 70 collection, evoking a sense of nostalgia among consumers.
3. Sustainable Footwear - The use of upcycled materials in the Converse Flannel Chuck 70 collection highlights the trend towards more sustainable and eco-friendly footwear options.
Industry Implications
1. Fashion Retail - The Converse Upcycled Flannel Chuck 70 collection presents an opportunity for the fashion retail industry to meet the growing demand for sustainable and unique fashion pieces.
2. Vintage Fashion - Collaborating with Beyond Retro, Converse taps into the vintage fashion industry by transforming pre-loved flannel tops into trendy sneakers, appealing to consumers seeking nostalgic and one-of-a-kind pieces.
3. Sneaker Market - The unique design and sustainable approach of the Converse Flannel Chuck 70 collection opens up opportunities within the sneaker market for brands looking to cater to environmentally conscious consumers.
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