WTAPS works in collaboration with New Balance to present a new iteration of the classic 990v6 sneaker model for the season. It is defined by a minimal design language with a greyscale tonal palette delivering a versatile look suitable for any outfit.
It follows the previous 990v2 sneaker with a spotlight on the textures and the 990v6 will be launching through a raffle on WTAPS on September 1st. The brands wanted to highlight that the shoe is made in America and the usual branding to the style normally found at the heel has been removed this time around. Instead, there is a large "USA" in its place with "WTAPS" printed in a smaller size at the rear as well.
Image Credit: WTAPS
What's Driving This Trend
- Minimal Design Language
- The new iteration of the WTAPS x New Balance 990v6 sneaker model showcases a minimal design language, offering a sleek and clean aesthetic.
- Greyscale Tonal Palette
- The collaboration sneaker features a greyscale tonal palette, providing a versatile look that can complement a variety of outfits.
- USA and WTAPS Branding
- Unlike previous versions, the WTAPS x New Balance 990v6 sneaker showcases the branding with a large 'USA' at the heel and 'WTAPS' printed in a smaller size at the rear, creating a unique standout feature.
Who This Affects Most
- Footwear
- The collaborative lifestyle sneaker trend presents opportunities for the footwear industry to create minimalist designs with a greyscale tonal palette, catering to consumers seeking versatile and stylish options.
- Fashion
- The WTAPS x New Balance 990v6 collaboration highlights the influence of minimalist design and greyscale tones in the fashion industry, inspiring brands to integrate these elements into their collections.
- Retail
- The unique branding approach of the WTAPS x New Balance 990v6 sneaker offers disruptive innovation opportunities for retail stores to experiment with unconventional branding techniques that capture consumers' attention.
