New Balance works in collaboration with Loro Piana on a pair of the 990v6 sneaker models, bringing forth a sense of quiet luxury in the form of a 'dad' shoe. Instead of the usual construction of mesh and leather throughout the upper, the newer variations are complete with an ultra-premium finish.
The two construct the 990v6 shoes with Loro Piana's signature Pecora Nera wool. This is sourced from a partner farm of the Italian brand based in New Zealand. It is set to launch officially today and can be shopped at Loro Piana boutiques. The retailer is known for its suede loafers and New Balance is known for its sneakers -- this makes the perfect joint craftsmanship.
Image Credit: Loro Piana, New Balance
What's Driving This Trend
- Collaborative High-end Footwear
- The partnership between sportswear brands and luxury fashion houses ushers in exclusive sneaker collections combining style and performance.
- Sustainable Luxury Materials
- Utilizing materials like Pecora Nera wool in footwear reflects a growing trend towards eco-friendly practices in luxury manufacturing.
- Premium 'dad' Sneakers
- Elevating 'dad' sneakers with luxurious finishes introduces high-fashion elements to typically casual footwear styles.
Who This Affects Most
- Luxury Fashion
- Integrating unique collaborations with sportswear brands can drive innovation in high-end fashion offerings.
- Athleisure
- Developing high-quality, fashionable sneakers that provide comfort and style appeals to the ever-growing athleisure market.
- Sustainable Apparel
- Emphasizing the use of biodegradable and sustainably sourced materials can position brands as leaders in eco-conscious fashion.
