Pick up any lotion tube—more than likely, it's made almost entirely out of plastic. La Roche-Posay is on a mission to change this with its first cardboard-based tube, which helps to reduce the amount of plastic required for manufacturing by 45%. The eco-friendly cosmetic packaging is being introduced for the brand's new Anthelios moisturizing sunscreen body lotion, which offers protection from the sun's rays and environmental stressors.
Although the tubes are not recyclable, the cardboard-based tubes are said to have the lowest carbon footprint in their category, as many other cosmetic tubes also cannot be recycled due to the specific plastics used. As Laetitia Toupet, International General Manager of La Roche-Posay says, "We intend to extend this experimental technology to other iconic products of the brand and to offer it in as many countries as possible."
Image Credit: La Roche-Posay
What Makes This Trend Stand Out
- Cardboard Packaging
- Opportunity for disruptive innovation: Develop new sustainable packaging solutions using cardboard materials for various industries.
- Plastic Waste Reduction
- Opportunity for disruptive innovation: Find alternative materials and manufacturing techniques to reduce plastic waste in product packaging across different sectors.
- Eco-friendly Cosmetic Packaging
- Opportunity for disruptive innovation: Create innovative, environmentally friendly packaging options for cosmetic and personal care products using sustainable materials.
Sectors Adopting This
- Cosmetics
- Opportunity for disruptive innovation: Explore sustainable packaging alternatives for cosmetic and skincare products to reduce environmental impact and appeal to eco-conscious customers.
- Consumer Goods
- Opportunity for disruptive innovation: Innovate new packaging solutions for consumer goods industries to address plastic waste concerns and promote sustainability.
- Manufacturing
- Opportunity for disruptive innovation: Develop new manufacturing processes and techniques for creating eco-friendly packaging materials across various industries.
