This paper tube packaging has been created by Toppan Printing to help reduce the amount of plastic used and still maintain its functionality. The tube is constructed with 50% less plastic volume than alternatives on the market and features the proprietary GL BARRIER film on the interior to help make it suitable for cosmetic and food products. The packaging also maintains a thin design that's just 0.1mm in thickness and easier to squeeze all of the product out for enhanced economy.
General Manager of Business Strategy at Toppan's Western Japan Division Shingo Wada spoke on the paper tube packaging saying, "The paper tube-pouch represents a new solution that can meet the needs of manufacturers, consumers, and society as a whole by reducing impact on the environment, enhancing user-friendliness, and also offering new possibilities for design. It is another example of Toppan’s efforts to tackle such issues as marine plastic and the need for efficient circulation of resources by developing eco-friendly packaging and containers that sacrifice nothing in terms of functionality while making use of more sustainable materials, such as recycled and biomass plastics, monomaterials, and paper.”