In partnership with fashion resale marketplace thredUP, Reebok is making it easier than ever for people to trade secondhand clothes for loyalty points in its Reebok UNLOCKED loyalty program. On thredUP, customers can request a cleanout bag or print a shipping label so that they can send women's and children's clothing or accessories in good condition to the resale platform.
By filling a Reebok UNLOCKED x thredUP Clean Out Kit, customers will earn 150 Reebok UNLOCKED loyalty points, as well as cash or credit when their listed items sell via thredUP. Even if items do not end up on the fashion resale marketplace, people can feel good about the fact that their gently used items will be reused, responsibly recycled or even returned if desired.
Image Credit: Reebok
What Makes This Trend Stand Out
- Fashion Resale
- Opportunity for businesses to capitalize on the growing popularity of fashion resale platforms like thredUP to offer innovative loyalty programs.
- Sustainable Fashion
- Companies can leverage the demand for sustainable fashion by partnering with resale marketplaces, allowing customers to earn loyalty points for recycling or reselling their clothing.
- Circular Economy
- Opportunity for businesses to participate in the circular economy by facilitating the reuse and recycling of clothing through partnerships with fashion resale platforms.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore partnerships with resale platforms, like thredUP, to offer customers the ability to trade in their clothing for loyalty points, driving customer engagement and sustainability.
- Sustainable Brands
- Sustainable fashion brands can leverage partnerships with fashion resale marketplaces to incentivize customers to recycle and resell their clothing, creating a closed-loop system.
- E-commerce
- Online retailers can integrate with fashion resale platforms, allowing customers to easily trade in their clothing for loyalty points, increasing customer retention and brand loyalty.
