Change Please created a new initiative called Serious Tissues that helps to support NHS frontline workers with the sales of 100% recycled toilet paper rolls. The newly launched initiative boasts a bold identity and a message to match, emphasizing that "sh*t just got serious."
Originally Serious Tissues was developed by the Change Please team to address climate change but the project was adapted to represent a more pressing need during the time of a global pandemic. All profits go towards supporting the NHS Charities Together COVID-19 Urgent Appeal and the work of NHS staff and volunteers who are working tirelessly during these unprecedented times. Just by switching the kind of toilet paper they use, households have the potential to help those on the frontlines of the crisis.