Change Please created a new initiative called Serious Tissues that helps to support NHS frontline workers with the sales of 100% recycled toilet paper rolls. The newly launched initiative boasts a bold identity and a message to match, emphasizing that "sh*t just got serious."
Originally Serious Tissues was developed by the Change Please team to address climate change but the project was adapted to represent a more pressing need during the time of a global pandemic. All profits go towards supporting the NHS Charities Together COVID-19 Urgent Appeal and the work of NHS staff and volunteers who are working tirelessly during these unprecedented times. Just by switching the kind of toilet paper they use, households have the potential to help those on the frontlines of the crisis.
What's Driving This Trend
- Recycled Toilet Paper
- Opportunity for companies to develop and market 100% recycled toilet paper as a sustainable alternative.
- Socially Responsible Initiatives
- Companies can implement similar initiatives to support frontline workers and address urgent social needs.
- Cause Marketing
- Brands can leverage their products to support charitable causes and engage with socially conscious consumers.
Who This Affects Most
- Sustainability
- The sustainability industry can explore the production and distribution of recycled toilet paper products.
- Healthcare
- The healthcare industry can collaborate with companies like Change Please to develop initiatives that support frontline workers.
- Marketing and Advertising
- Marketing agencies can help brands develop and execute cause marketing campaigns to align with social causes.
