In honor of Earth Day 2020, Burberry launched an eco-conscious collection dubbed the 'ReBurberry Edit.'
The ReBurberry Edit features 26 sustainable styles from the luxury brand’s Spring/Summer 2020 collection. Instead of the usual fabrics, the new items are made from recycled textiles such as nylon repurposed from old fishing nets. Each item in the range features its own tag detailing just how sustainable the item is, including the recycled fiber content, how renewable energy was used in production, and the health and working standards for the people who made the garment. As Burberry’s Vice President of Corporate Responsibility Pam Batty explains: "We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry."
Image Credit: <i> Burberry.</i>
Why This Trend Is Growing
- Eco-conscious Fashion
- Opportunity for designers to create collections using recycled materials and promote sustainability.
- Transparency in Fashion
- Opportunity for brands to provide detailed information on sustainability practices and working standards to consumers.
- Circular Fashion Economy
- Opportunity to repurpose textiles and reduce waste through recycling and upcycling.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate sustainable practices and materials into their collections.
- Textile Recycling
- Companies can focus on recycling textiles and repurposing them for new products.
- Sustainability Consulting
- Consultancy firms can assist fashion brands in adopting more sustainable practices.
