MyKirei by KAO is introducing products like shampoo, conditioner and hand wash with plant-based and 95% biodegradable formulas that are sold in unique personal care product packaging. The entire concept takes inspiration from Kirei, which encompasses a way of living that's centered on beauty and cleanliness, simplicity, balance and sustainability. This sensibility has been revered by Japanese people for years and MyKirei aims to introduce a more eco-friendly way of living to the west.
MyKirei by KAO boasts innovative packaging that gets its rigidity from an air fill. While the packaging stands upright like a traditional bottle, it involves 50% less plastic in comparison. Additionally, the novel design helps to prevent contamination and makes it easy to use all the product to the very last drop.
Image Credit: KAO USA
Key Themes Behind This Trend
- Eco-friendly Packaging
- Developing unique packaging methods that reduce plastic waste provides an opportunity for companies to appeal to environmentally conscious consumers.
- Plant-based Products
- Creating products with plant-based and biodegradable formulas is becoming a growing trend in the personal care industry as more consumers seek out sustainable and natural options.
- Japanese-inspired Design
- Incorporating elements of Japanese design into product packaging can offer a unique and eye-catching aesthetic that sets a brand apart from competitors.
Where This Applies
- Personal Care
- The personal care industry can benefit from exploring ways to reduce plastic waste and offer more sustainable products to meet the rising demand from environmentally aware consumers.
- Packaging
- The packaging industry can utilize innovative design techniques like air-filled rigidity to create sustainable and efficient packaging solutions that improve product preservation and reduce waste.
- Consumer Goods
- Incorporating a Japanese-inspired design into consumer goods packaging can appeal to a broad global market and differentiate the product from competitors, creating new market opportunities.
