MyKirei by KAO is introducing products like shampoo, conditioner and hand wash with plant-based and 95% biodegradable formulas that are sold in unique personal care product packaging. The entire concept takes inspiration from Kirei, which encompasses a way of living that's centered on beauty and cleanliness, simplicity, balance and sustainability. This sensibility has been revered by Japanese people for years and MyKirei aims to introduce a more eco-friendly way of living to the west.
MyKirei by KAO boasts innovative packaging that gets its rigidity from an air fill. While the packaging stands upright like a traditional bottle, it involves 50% less plastic in comparison. Additionally, the novel design helps to prevent contamination and makes it easy to use all the product to the very last drop.
Image Credit: KAO USA