For their latest collaboration master-piece and REBIRTH PROJECT launch a sustainability-minded fashion capsule that sees upcycled airbags being used for the production of backpacks, shoulder bags, and vests. The collection is identified through an incredibly playful name--'Airback.'
The range is made possible through the blending of the repurposed nylon from the upcycled Airbags, OEKO-TEX certified recycled polyester, and Inochika leather which is sourced from "already deceased deer." As a result, master-piece and REBIRTH PROJECT are able to launch a minimalist and chic fashion collection that is also eco-friendly and performance-ready.
In addition, pieces in the Airback collection are made in factories that are actively working toward preserving energy, as well as reducing carbon dioxide emissions. Taking these factors into consideration, this collaboration becomes "as low-impact as [it] can be."
Image Credit: master-piece / REBIRTH PROJECT
Key Themes Behind This Trend
- Upcycled Fashion
- The use of upcycled materials in fashion collections presents disruptive innovation opportunities for sustainable and eco-friendly clothing production.
- Sustainability-minded Fashion
- The emphasis on sustainability in fashion capsules opens up disruptive innovation opportunities for brands to create environmentally conscious clothing lines.
- Repurposed Materials
- The use of repurposed materials in fashion collections offers disruptive innovation opportunities for brands to create unique and environmentally friendly products.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of upcycled airbag fashion collections by incorporating sustainability and eco-friendly practices into their clothing production.
- Manufacturing
- The manufacturing industry can seize the opportunity to support the production of upcycled airbag fashion collections by implementing low-impact and energy-saving practices in their factories.
- Sustainable Fashion Brands
- Sustainable fashion brands can take inspiration from the upcycled airbag fashion collections to create their own environmentally conscious and performance-ready clothing lines.
