Re-Rebuilt to Resist is a collection of 50 upcycled backpacks created by Eastpak and Depop, and it simultaneously supports style and sustainability with two-toned designs. The durable backpacks tie into Eastpak's limited warranty policy, which goes up to 30 years and helps shoppers buy less but buy better.
The Padded Pak'r backpacks in the collection make the most of pre-loved bags from Eastpak's warranty center and the designs feature a main compartment, a secure front pocket, room for a 13-inch laptop, jacquard webbing, and a detachable branded keychain. The backpacks also incorporate leftover materials in areas such as the padded back panel and shoulder straps.
These exclusive backpacks can only be found on Eastpak's US Depop shop and they speak to consumers of all ages who are committed to reducing waste where possible.
What Makes This Trend Stand Out
- Upcycling
- Businesses can explore the use of upcycling in their products to make them more sustainable and appeal to environmentally conscious consumers.
- Sustainable Fashion
- The combination of style and sustainability in fashion products can attract consumers who are looking for eco-friendly options.
- Collaborative Projects
- Collaborations between brands and other companies or platforms can lead to innovative product offerings and appealing to a wider audience.
Sectors Adopting This
- Fashion Industry
- Fashion brands can adopt sustainable practices in the production of their products by using recycled materials and upcycling to appeal to conscious consumers.
- Second-hand Retail Industry
- Companies that specialize in the resale of goods can explore collaborations with brands to increase their offerings and contribute to a more sustainable retail market.
- Warranty Services Industry
- Warranty services can explore the possibility of upcycling products that are no longer serviceable to create more value for customers and contribute to reducing waste.
