My Green Mattress is known for making organic, non-toxic and sustainable sleep products and its newest release takes the form of a simple and all-natural unfinished bed platform. My Green Platform Bed is made from sustainably sourced, unfinished poplar wood and it remains untouched by adhesives or stains. The platform can be used with or without a box spring, and can be purchased in sizes ranging from twin to king. Once the bed platform is delivered, there's an at-home assembly kit that helps to simplify the process of putting the design together.
The non-toxic bed platform offers yet another way for customers to reduce the toxic load in the home, especially where a healthy and organic lifestyle is a priority.
Image Credit: My Green Mattress
What's Driving This Trend
- Non-toxic Bed Frames
- Disruptive innovation opportunity: Develop bed frames made from sustainably sourced, non-toxic materials and simplify the at-home assembly process.
- Organic Sleep Products
- Disruptive innovation opportunity: Create a line of organic and sustainable sleep products including bedding, pillows and mattresses.
- Minimalist Furniture
- Disruptive innovation opportunity: Design functional and minimalist furniture pieces that are made from sustainable materials for the conscious consumer.
Who This Affects Most
- Furniture Manufacturing
- Disruptive innovation opportunity: Incorporate sustainable and non-toxic materials in furniture manufacturing and make at-home assembly easier for customers.
- Eco-friendly Home Goods
- Disruptive innovation opportunity: Develop a line of eco-friendly home goods including bed frames, bedding, and furniture to cater to the growing demand for sustainable products.
- Organic Bedding
- Disruptive innovation opportunity: Create a line of organic bedding that complements non-toxic bed frames for a completely organic and sustainable sleeping experience.
