For Earth Day, Impossible Foods launched an Impact Calculator to give people a sense of the impact they make when eating the plant-based Impossible Burger in comparison to traditional beef burgers. The Impact Calculator offers a look at the land, water and greenhouse gas footprints that are being reduced by eating plant-based, and with it, the brand hopes to emphasize that "The Impact Calculator helps people understand how much they are helping protect and restore our planet every time they choose an Impossible Burger."
With the online tool, users can see their results, share their impact and learn more about the full Impossible Burger life cycle analysis. The Impact Calculator is also available to those who sell Impossible Burgers, so that they may see their impact as well.
Image Credit: Impossible Foods