White Castle has announced a new $1 Impossible Slider promotion in celebration of the plant-based burger's fifth anniversary since being introduced to help diners get their fill. The promotion requires diners to be members of its Craver Nation loyalty program and download the White Castle app where they can find the coupon. The promotion is available now and will be offered through the end of September for diners to take advantage of.
The $1 Impossible Slider promotion from White Castle commemorates the brand's partnership with Impossible Foods dating back to 2018 and is likely to be a hit amongst plant-based consumers. The burger itself boasts an Impossible plant-based patty served on the brand's signature slider bun with pickles and onion, and can be served with or without cheese.
Image Credit: White Castle
Key Themes Behind This Trend
- Plant-based Burger Promotion
- White Castle's $1 Impossible Slider promotion celebrates the fifth anniversary of the plant-based burger.
- Craver Nation Loyalty Program
- White Castle's promotion requires diners to be members of its Craver Nation loyalty program.
- White Castle App
- Diners can find the $1 Impossible Slider coupon on the White Castle app.
Where This Applies
- Fast Food
- The $1 Impossible Slider promotion is likely to be a hit among plant-based consumers in the fast food industry.
- Plant-based Food
- White Castle's partnership with Impossible Foods and their plant-based patty catering to plant-based consumers offers disruptive innovation opportunities in the plant-based food industry.
- Loyalty Programs
- The Craver Nation loyalty program and the integration of promotions through the White Castle app presents disruptive innovation opportunities in the loyalty program industry.
