There is an abundant amount of plastic waste that is created on a global basis that brands like Stokes Sauces are aiming to take aggressive action over to help extend its functionality. The brand has announced that its sauces are now packaged in a recycled plastic bottle that will help it to avoid use of virgin plastic and help it move towards a more stainable future. The move is part of the brands bid to shift its operations to zero materials heading to the landfill by 2021.
Founder and Managing Director of Stokes Sauces Rick Sheepshanks spoke on the initiative saying, "The new plastic does have a slightly darker tint which particularly for the mayonnaise means the product looks a little different. We have had to take a deep breath before making this move and trust our customers to continue to support us. Our condiments remain as delicious as ever, and the plastic is of course completely food grade certified.”
What's Driving This Trend
- Recycled Plastic Packaging
- Companies can explore using recycled plastic packaging to curb the use of virgin plastic and reduce plastic waste.
- Sustainable Packaging
- Brands can aim for a zero-landfill operation by making a shift to sustainable packaging materials.
- Consumer Trust
- Building trust with consumers is crucial when introducing changes to product appearance, such as the use of darker-tinted recycled plastic.
Who This Affects Most
- Food & Beverage
- Companies in the food and beverage industry can explore using sustainable packaging to reduce their use of virgin plastic and adopt a more sustainable approach.
- Consumer Goods
- Consumer goods companies can strive towards achieving a zero-landfill operation by rethinking their packaging materials and exploring recycled options.
- Waste Management
- The waste management industry can explore ways to incentivize companies to make a shift towards sustainable packaging materials and reduce plastic waste.
