The May 2020 lifestyle round-up showcases the dramatic change that consumers have gone through since the global outbreak of the COVID-19 virus. From brands pivoting their manufacturing practices to build medical equipment to dine-in restaurants who have taken to compiling at-home recipe kits to keep afloat, the pandemic has truly disrupted our way of life, as well as the operation of most businesses.
In Toronto, fashion label Olive + Splash has orchestrated a drive-thru where consumers can pick-up a face mask made from bamboo—a high-performance material that is hypoallergenic, anti-bacterial, and temperature regulatory. Elsewhere, design studio Raw Color is pioneering an entirely new product called the 'Elbow Sock.' This innovation repurposes odd socks as elbow sleeves in which consumers can sneeze in public settings.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
