Like many fashion and footwear brands on the market, New Balance has begun making masks to meet supply demand during the global COVID-19 pandemic. Dynamic shifts like this have been able to alleviate some of the stress and worry about crucial supplies, especially in the protective equipment category.
In order to call attention to the shift of the processes in its manufacturing facilities, the sports label has launched an ad on its social media channels which takes on a playful tone. The image features a face mask and below it, the statement 'Made shoes yesterday. Making masks today.'
New Balance is producing face masks prototypes in its Lawrence, MA manufacturing facility and is planning to scale production with the other New England factories soon.
Image Credit: New Balance