To mark Earth Day 2020, The North Face debuted a sustainable outerwear lineup dubbed the Remade Collection.
The Remade Collection is a series of puffer jackets made from upcycled materials. This means that instead of using brand new textiles, the brand used fabric from returned, damaged, and defective items. The result is puffers, fleece zip-ups, vests, and parkas featuring patches in mismatches colors and prints. For instance, there is a black puffer jacket with a cameo print on just one of the arms.
While the upcycled collection was created for Earth Day, this is not the first time The North Face has dabbled in sustainability. The new collection builds on the brand's existing Renewed Design Residency, which is a bi-annual workshop that trains the brand's designers on how to achieve sustainable design.
Image Credit: <i> The North Face.</i>
What's Driving This Trend
- Upcycled Fashion
- Opportunity for brands to create sustainable clothing by repurposing damaged or returned items.
- Sustainable Design
- Growing interest in incorporating eco-friendly practices and materials into product development.
- Circular Economy
- Shift towards a more sustainable model where products are reused, repaired, and recycled to minimize waste.
Who This Affects Most
- Fashion & Apparel
- Brands can innovate by implementing upcycling practices and sustainable design into their clothing production.
- Textile Recycling
- Emerging industry focused on recycling and repurposing textiles to reduce waste and environmental impact.
- Sustainability Consulting
- Opportunity for consultants to advise brands on incorporating eco-friendly practices and circular economy principles.
