Laneige's newest product is the Glowy Makeup Serum, a lightweight hydrating serum that's designed to lock in moisture and create a healthy-looking glow. Beyond this, the serum also works as a primer, thanks to its Light Fit Prep Technology, which helps makeup comfortably grip the skin for extended periods of time. Some of the key ingredients in the product are diamond mineral powder, which is responsible for creating a smooth, translucent glow, and ceramide hydration gel.
Thanks to its versatile formula, the product can be used in different ways depending on one's needs. The product may be used as the final step in a skincare routine or directly before foundation is applied.
Image Credit: Laneige
Why This Trend Is Growing
- Dual-purpose Skincare
- New products that serve multiple functions are emerging in the skincare industry, providing opportunities for innovation in both skincare and makeup.
- Glow-enhancing Quality
- The trend towards glow-enhancing products continues to grow, providing opportunities to create new products that provide a healthy, radiant complexion.
- Long-lasting Makeup
- The desire for makeup products that can stay in place throughout the day is prompting innovation in the makeup industry, with products like Laneige's Glowy Makeup Serum that doubles as a moisturizing primer.
Industries Being Reshaped
- Skincare
- The skincare industry can take advantage of the dual-purpose trend and create new products that serve multiple functions, providing convenience for consumers.
- Makeup
- The makeup industry has an opportunity to create long-lasting products that also provide skincare benefits, like Laneige's Glowy Makeup Serum.
- Cosmetics
- The cosmetics industry can leverage the trend towards glow-enhancing products and create new formulas that provide a radiant, healthy glow for consumers.
