Milk Makeup's multi-award-winning Hydro Grip Primer formulated with hemp-derived cannabis seed extract launched in 2019 and fans of this grippy, hydrating primer can look forward to a new version, the Hydro Grip + Glow Primer with added luminosity. This upgraded formula features all the benefits consumers have fallen in love with, plus light-reflecting pearls for a golden-hour glow.
This three-in-one illuminator, primer and skincare hybrid for all skin types is packed with hero skincare ingredients like hyaluronic acid, niacinamide and blue agave extract, and delivers the 12-hour staying power beauty lovers rely on. This new Milk Makeup drop is a clean, vegan, cruelty-free and 96% natural solution for makeup that applies easier and stays put for longer, plus skin that instantly feels smoother and hydrated, and stays that way hours after use.
What Makes This Trend Stand Out
- Hybrid Beauty Products
- Multi-functional beauty items like the Hydro Grip + Glow Primer combine skincare and cosmetic benefits, enhancing consumer appeal and convenience.
- Clean Beauty Revolution
- With a rise in demand for clean, vegan, and cruelty-free products, the Hydro Grip + Glow Primer fits into a growing market for ethically produced beauty solutions.
- Radiance-boosting Cosmetics
- The incorporation of light-reflecting pearls in products like Milk Makeup's primer highlights a trend towards makeup that offers both aesthetic enhancements and skincare benefits.
Sectors Adopting This
- Skincare Industry
- Innovations such as incorporating hyaluronic acid and niacinamide into primers represent the blurring lines between skincare and cosmetics.
- Cosmetics Industry
- The cosmetics market continues to evolve with products that promise long-lasting effects and added skincare benefits, meeting consumer demands for multifunctionality.
- Clean Beauty Industry
- The focus on creating cruelty-free, vegan products with natural ingredients aligns with a surge in consumer interest in clean beauty standards.
