Summer Fridays got its start with the ultra-hydrating Jet Lag Mask and the newest release from the brand takes the form of a Lip Butter Balm with immensely moisturizing benefits. Unlike most lip balms that are packaged in sticks or small pots, this one is sold in a recyclable aluminum tube. The contents of the packaging include a rich combination of shea butter, murumuru butter and vegan waxes to soothe dry lips and lock in moisture.
The Lip Butter Balm boasts a natural vanilla flavor and a formula that's cruelty-free and made without synthetic dyes, fragrances, parabens or sulfates. The vegan-friendly balm is ideal for any time of the day, especially overnight, as it provides long-lasting protection.
Image Credit: Summer Fridays
What Makes This Trend Stand Out
- Hydrating Lip Butters
- The trend of hydrating lip butters offers a disruptive innovation opportunity in the beauty and skincare industry to provide long-lasting moisture and natural ingredients.
Sectors Adopting This
- Beauty and Skincare
- The beauty and skincare industry can benefit from the trend of hydrating lip butters by creating innovative products with natural ingredients and long-lasting moisture.
