Based on its Clean It Zero Classic, Banila Co created the Clean It Zero Cleansing Balm Purifying, which takes the form of a hypoallergenic oil cleanser that starts as a solid and melts into an oil when warmed by the skin. The soft balm cleanser is designed to clear the skin of makeup and impurities, all while leaving the skin's natural oils in place. True to its name, the cleanser boasts a clean formula that's free from artificial colors, alcohol, parabens and mineral oil, and it's powered by simple, natural ingredients like soothing centella asiatica extract and brightening licorice root extract.
As Banila Co recently refreshed the formula for its Clean It Zero Cleansing Balm Purifying, it is now smoother and softer than ever with a higher melting point.
What's Driving This Trend
- Free-from Beauty Products
- Opportunities for beauty companies to develop free-from products for skin care and makeup that are free from potentially harmful chemicals, such as parabens and mineral oil.
- Hypoallergenic Beauty Products
- Opportunities for beauty companies to develop hypoallergenic products that are safe for all skin types, including those with sensitive skin.
- Natural Ingredient Beauty Products
- Opportunities for beauty companies to incorporate natural, plant-based ingredients in their products that promote healthy skin.
Who This Affects Most
- Beauty and Personal Care
- Free-from beauty and personal care products are becoming increasingly popular as consumers demand safer and more natural alternatives.
- Skincare
- Hypoallergenic skincare products are a growing trend as more consumers seek products that are gentle and safe for their skin.
- Makeup
- Natural ingredient makeup products are gaining popularity as consumers look for makeup that provides both aesthetic and skin health benefits.
