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Curated Regimen Skincare Lines

as|if by Nassif Includes Three Multi-active Treatment Products

— April 28, 2020 — Fashion
as|if by Nassif's curated regimen skincare trio makes for a flawless "support system for healthy, smooth, and radiant skin." Dubbed 'The Fresh Start Regimen,' the collection relies on multi-active ingredients and includes the #GetWoke Exfoliating Cleanser + Mask, the #AreWeClear Skin Refining Essence, and the #YouFeelMe? Hydrocream Moisturizer.

Consumers need to apply the exfoliator first as part of their regimen skincare routine. The product's three-in-one formula purifies the skin and removes makeup, oil, or dirt. Consumers can enjoy anti-microbial protection, less redness, and more refined skin texture. Next in the skincare regimen is a detoxifying formula that reduces pores thanks to a blend of power peptides and nourishing plant extracts. The final stage is the Hydrocream Moisturizer which ensures a deep hydration and "flaw diffusing."


Image Credit: as|if by Nassif
Trend Themes
1. Curated Regimen Skincare - Creating a line of curated skincare products could disrupt the traditional way skincare products are sold by encouraging holistic skincare routines instead of using isolated products.
2. Multi-active Skincare - Developing skincare products with multiple active ingredients could disrupt the traditional skincare market by providing more comprehensive skincare solutions.
3. Exfoliating Cleanser Masks - Incorporating exfoliating and cleansing elements into a face mask product could be a disruptive innovation in the face mask market.
Industry Implications
1. Skincare Industry - By introducing curated regimen skincare lines, the skincare industry could benefit from a shift towards a more holistic approach to skincare.
2. Makeup Industry - Incorporating makeup-removing and purifying elements into skincare products could disrupt the makeup industry by encouraging the use of less harsh products on the skin.
3. Natural Skincare Industry - Developing multi-active skincare products with plant-based ingredients could disrupt the natural skincare industry by providing more comprehensive skincare solutions.
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