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Top 100 Cosmetics in April

From Waterproof Makeup Mists to Vitamin-Rich CBD Skincare

— May 1, 2020 — Fashion
The April 2020 cosmetics trends feature the latest in makeup, skincare, and grooming—along with a variety of beauty-focused tech and events.

Ahead of spring, Chanel expanded its Coco Rouge range of lipsticks, introducing a total of 12 new shades to the collection. The new shades take on brighter hues and offer a rich pigment, with varying shades of light pink, purple, and orange featured.

Also spotlighted is 'The Silk Canvas' by Tatcha, a lightweight and oil-free primer that boasts silk powder, fibroin, and sericin as key ingredients that work to nourish the skin. In addition to prepping the skin for the application of makeup, The Silk Canvas is said to help protect the skin from pollution, while nourishing natural ingredients like algae, rice, and green tea promote a clear complexion.
9.8
Score
Popularity
Activity
Freshness
100
Animated Beauty Series
Animated Beauty Series
VS by Skincare Brand SK-II Shares the Stories of Top Olympic Athletes
<
99
Fatigue-Fighting Foundations
Fatigue-Fighting Foundations
The Reboot Active Care Revitalizing Foundation Has Skincare Benefits
<
98
Retinol-Free Overnight Creams
Retinol-Free Overnight Creams
Pure Night's Moth Bean Seed Extract Works Like a Retinol Alternative
<
97
Lunar Year-Inspired Beauty Releases
Lunar Year-Inspired Beauty Releases
A Two-Piece Laura Mercier Collection Embraces Chinese New Year
<
96
Lengthening Lash Replacements
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
<
95
Weightless Silk-Infused Primers
Weightless Silk-Infused Primers
The Liquid Silk Canvas by Tatcha is Blurring & Protective
<
94
Retinol-Free Eye Balms
Retinol-Free Eye Balms
Alpyn Beauty's Eye Balm Relies on Retinol Alternative Bakuchiol
<
93
Waterproof Body Concealers
Waterproof Body Concealers
Tarte Created Nourishing and Brightening Shape Tape Body Makeup
<
92
Designer Spring Lipstick Collections
Designer Spring Lipstick Collections
Chanel's Coco Rouge Line Added 12 New Shades
<
91
Effective Balancing Foaming Cleansers
Effective Balancing Foaming Cleansers
This Laura Mercier Product Supercharges the Skincare Regimen
<
90
Under-Eyelash Extensions
Under-Eyelash Extensions
Falscara Lashes by KISS are Placed Underneath Natural Lashes
<
89
Plumping Sheet Masks
Plumping Sheet Masks
Rael's Let There Be Bright Masks Have Vitamin C and Collagen
<
88
Clean CBD-Infused Skincare
Clean CBD-Infused Skincare
MyChelle's Enhance Collection Features Hemp-Derived CBD
<
87
CBD Serum Boosters
CBD Serum Boosters
Prima's Enlightenment Serum Helps to Revive Dull Skin
<
86
CBD Face Creams
CBD Face Creams
The Afterglow by Prima Contains Adaptogens, CBD & Four Types of Hyaluronic Acid
<
85
Youthful Light-Reflecting Serums
Youthful Light-Reflecting Serums
The Supermood Youth Glo Radiance Serum Contains Moth Bean Extract
<
84
Semi-Permanent Brow Gels
Semi-Permanent Brow Gels
Urban Decay's Inked Brow Mimics the Benefits of Microblading
<
83
Functional Handmade Skincare
Functional Handmade Skincare
Peregrine Supply Co. Makes Simple, Small-Batch Skincare for Men
<
82
Renewing Superfood Creams
Renewing Superfood Creams
The Phytofuse Renew Maca Root Day Cream Features a Popular Ancient Plant
<
81
Waterproof Makeup Mists
Waterproof Makeup Mists
Tarte's Maracuja Miracle Mist Setting Spray is Dispensed Without Aerosol
<
80
SPF Tube Foundations
SPF Tube Foundations
Benefit's Hello Happy Line Has Expanded with a Waterproof Foundation
<
79
Personalized Skincare Packages
Personalized Skincare Packages
Bottlecode Helps Men Find the Best Products for Their Unique Needs
<
78
Gold-Flecked Gel Moisturizers
Gold-Flecked Gel Moisturizers
Farsali's Gel Cream Moisturizer Boasts Melting 24K Gold Flakes
<
77
Refreshing Vitamin C Face Masks
Refreshing Vitamin C Face Masks
bioClarity's 'Brighten Up, Sunshine' Mask Plumps and Softens
<
76
Military-Approved Moisturizers
Military-Approved Moisturizers
Bravo Sierra Makes Hard-Working Skincare for Servicemen
<
75
Vitamin-Rich CBD Skincare
Vitamin-Rich CBD Skincare
Saint Jane's C-Drops Combines Vitamin C and Full-Spectrum CBD
<
74
Transformative Oil-Gel Exfoliators
Transformative Oil-Gel Exfoliators
The Como Popp-E Renewal Scrubby Wash Features Poppy Seeds
<
73
Empowering Web-Based Cosmetic Conferences
Empowering Web-Based Cosmetic Conferences
The Merck Live Cosmetic Conference Starts on March 31st
<
72
Air Freshener Toilet Tablets
Air Freshener Toilet Tablets
The 'PottyMints' Freshen and Deodorize Bathrooms After Use
<
71
Full-Body Tanning Towelettes
Full-Body Tanning Towelettes
SOL By Jergens' Sunless Self-Tanning Towelettes are Travel-Ready
<
70
Clean Beauty Databases
Clean Beauty Databases
Billie's Clean Cash Calculator Offers Transparency for Beauty Brands
<
69
Aromatic Body Oils
Aromatic Body Oils
Highborn's Moon Saber CBD Body Oil Doubles as Perfume
<
68
Concentrated Body Oils
Concentrated Body Oils
The Skin-Nourishing & Hydrating Beauty Body Oil Restores All Skin Types
<
67
Luxurious Ultra-Hydrating Masks
Luxurious Ultra-Hydrating Masks
Vivier's Product is Effective in Diminishing Fine Lines & Wrinkles
<
66
Collaborative Beauty Icon Cosmetics
Collaborative Beauty Icon Cosmetics
Hard Candy x Marilyn Monroe Celebrates a Legendary Entertainer
<
65
Full-Fledged Environmental Protection Skincare
Full-Fledged Environmental Protection Skincare
Shiseido Ups the Ante with Its Future Solution LX
<
64
Fragrantly Spiced Deodorants
Fragrantly Spiced Deodorants
The Triumph & Disaster Spice Deodorant Helps Neutralize Body Odors
<
63
Glow-Boosting Face Mists
Glow-Boosting Face Mists
Frankies Bikinis' Glow Mist Creates Hydrated, Luminous Skin
<
62
Glow-Enhancing Celebrity-Made Cosmetics
Glow-Enhancing Celebrity-Made Cosmetics
Fenty Beauty is Releasing 2 Products in 'Cognac Candy'
<
61
Ingredient-Centric Oil-Free Facial Cleansers
Ingredient-Centric Oil-Free Facial Cleansers
Waso's Facial Cleansers Tap Sakura and Azuki Extract
<
60
Evening CBD Skincare
Evening CBD Skincare
OTO's Luxurious CBD Skincare Collection Enhances Nighttime Rituals
<
59
Mess-Free Anti-Chafing Creams
Mess-Free Anti-Chafing Creams
The Ballsy Ballguard Liquid Powder Protects from Irritation
<
58
Priming Face Masks
Priming Face Masks
Honest Beauty Created a Morning Face Mask
<
57
Hemp Oil-Infused Lip Balms
Hemp Oil-Infused Lip Balms
EOS' Happy Herb Lip Balm Contains Cannabis Sativa Hemp Seed Oil
<
56
Botanical Retinol Serums
Botanical Retinol Serums
Maya Chia's Skincare Treatment Combines Gentle Retinol Alternatives
<
55
Personalized Layering Perfumes
Personalized Layering Perfumes
N.C.P. Olfactives Offers a Simple Way to Create Custom Fragrances
<
54
Overnight Self-Tanning Oils
Overnight Self-Tanning Oils
This Self Tan Overnight Treatment Boasts a Skincare-Like Formula
<
53
All-Natural Hemp Skincare
All-Natural Hemp Skincare
Avon's Skincare Trio Harnesses the Power of Cannabis Sativa Oil
<
52
Oceanic Ingredient Eye Gels
Oceanic Ingredient Eye Gels
The Port Products Marine Layer® Under Eye Recovery Gel is Restorative
<
51
Natural Care Product Launches
Natural Care Product Launches
Lafe’s Natural BodyCare will be Launching at 4,200 Walmart Locations
<
50
Eco-Friendly Lip Balms
Eco-Friendly Lip Balms
Organic Essence's Lip Balm Eco Tubes are Free from Plastic Parts
<
49
Natto-Powered Hydrating Creams
Natto-Powered Hydrating Creams
The Waso GIGA Hydrating Cream Has a Nourishing Beauty Formula
<
48
Targeted Brightening Ampoules
Targeted Brightening Ampoules
The Isdin Pigment Expert Ampoules Correct Dark Spots
<
47
Community-Focused Beauty Brands
Community-Focused Beauty Brands
Haeckels Opened a Storefront in London, England
<
46
Cleansing Sheet Masks
Cleansing Sheet Masks
Loops' Hydrogel Masks Offer Purifying and Hydrating Benefits
<
45
Nostalgic Cinema-Inspired Fragrances
Nostalgic Cinema-Inspired Fragrances
The Goest Silent Films Cologne Has a Unisex Profile
<
44
Clay Posterior Masks
Clay Posterior Masks
Bawdy's Stick Body Mask Was Specifically Created for "Butt Beauty"
<
43
Complementary Face Masks
Complementary Face Masks
The Better Together Peel Off Mask Duo is Clarifying & Calming
<
42
High-Performance Anti-Aging Creams
High-Performance Anti-Aging Creams
Shiseido's Vital Perfection Line Firms, Brightens and Lifts
<
41
Luxury Nature-Inspired Toothpastes
Luxury Nature-Inspired Toothpastes
Lebon Toothpaste Boasts Nine Flavors With Unique Flavors
<
40
Clean-Beauty Luxury Bath Lines
Clean-Beauty Luxury Bath Lines
J.R. Watkins Debuted a Premium Line of Bath Products with Ulta.com
<
39
Weightless Protective Skincare
Weightless Protective Skincare
The Prodigy Cellglow Sheer Rosy UV Fluid Provides Protection
<
38
Portable Facial Humidifiers
Portable Facial Humidifiers
The Hey Dewy Humidifier Accents Your Beauty Routine On-the-Go
<
37
Single-Use Face Mask Tablets
Single-Use Face Mask Tablets
This Marshmallow White Clay Face Mask is Formed into Pellets
<
36
Stackable Lip Pens
Stackable Lip Pens
Jordana Lip ColorStax Contains a Balm, Lipstick, Lip Topper & More
<
35
Amazake-Inspired Beauty Smart Waters
Amazake-Inspired Beauty Smart Waters
The Waso Beauty Smart Water Boasts a Three-in-One Function
<
34
One-Minute Face Masks
One-Minute Face Masks
Sephora's Quick Face Masks Only Need to Be Applied for 60 Seconds
<
33
Kid-Made Custom Lip Balms
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
<
32
Overnight Superfruit Serums
Overnight Superfruit Serums
Hanhoo's Watermelon Illuminator Overnight Serum is Deeply Nourishing
<
31
Regal Cat Beauty Ambassardors
Regal Cat Beauty Ambassardors
KVD Vegan Beauty Debuted a New Social Media Famous Cat for New Ad
<
30
Antioxidant-Rich Hydrating Lip Balms
Antioxidant-Rich Hydrating Lip Balms
Ciate's Fruit Burst Lip Oil Collection Nourishes Your Lips
<
29
Sweat-Focused Body Care Products
Sweat-Focused Body Care Products
HIKI Makes Everyday Body Care Products with a Focus on Sweat
<
28
Customized Smart Skincare
Customized Smart Skincare
Atypical Cosmetics Uses AI to Create Personalized Skincare Solutions
<
27
Collaborative Beauty Hubs
Collaborative Beauty Hubs
The Fenty Beauty House Helps Influencers Create TikTok Content
<
26
Gilded Makeup Brushes
Gilded Makeup Brushes
Shu Uemura Created an Exclusive Version of Its Petal 55 Flat-Top Brush
<
25
Scientific Stress-Relieving Home Fragrances
Scientific Stress-Relieving Home Fragrances
The Nue Co. Home Functional Fragrance is Relaxing
<
24
Skin-Boosting Bubbly Cleansers
Skin-Boosting Bubbly Cleansers
This Sulfate-Free Cleanser Has Two Types of Hyaluronic Acid
<
23
Hydrating SPF Serums
Hydrating SPF Serums
Flesh Created a Three-in-One Sheer Flesh SPF 35 Hydrating Serum
<
22
Accessible Skincare Packaging
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
<
21
Clean Body Care Collections
Clean Body Care Collections
Drunk Elephant is Launching Body Care Without Questionable Ingredients
<
20
Ingredient-Focused Skincare
Ingredient-Focused Skincare
Boots Ingredients is a Simple, Minimalist & Affordable Skincare Range
<
19
Customized Men's Skincare
Customized Men's Skincare
Lumin Skin Care Helps Men Build a Unique Personal Care Routine
<
18
Customer Beauty Ambassador Searches
Customer Beauty Ambassador Searches
Selena Gomez Recruits Consumers to Be the Face of Rare Beauty
<
17
Probiotic Gel-Cream Skincare
Probiotic Gel-Cream Skincare
Korres' Nourishing Probiotic Gel-Cream is Packed with Greek Yogurt
<
16
CO2-Powered Deep-Clean Shampoos
CO2-Powered Deep-Clean Shampoos
Dr. Myer's Boasts a Carbonated Formula That is Pegged as Effective
<
15
Multi-Directional Mascaras
Multi-Directional Mascaras
Gucci's Mascara L'Obscure Can Be Used Horizontally or Vertically
<
14
Acne-Fighting Makeup Brush Cleaners
Acne-Fighting Makeup Brush Cleaners
Real Techniques Cosmetic Cleaning Products Remove Impurities
<
13
Inclusive Minimalist Skincare
Inclusive Minimalist Skincare
Five Dot Botanics Makes Simple, Gender-Neutral Skincare for All Ages
<
12
Next-Gen Beauty Brands
Next-Gen Beauty Brands
MOB Beauty is a New Brand from Makeup Industry Veterans
<
11
Sleep-Inspiring Wellness Collections
Sleep-Inspiring Wellness Collections
'Bedtime Hero' Explores Non-Lavender Scents for Sleep
<
10
Food-Inspired Face Mask Packs
Food-Inspired Face Mask Packs
TONYMOLY's Super Food Mask Bowl Resembles a Takeaway Salad Container
<
9
Derriere Sheet Masks
Derriere Sheet Masks
Aceology's Cheeky Butt Mask Trio Has Smoothing, Hydrating & Firming Benefits
<
8
At-Home Skin Tests
At-Home Skin Tests
Sequential Skin Analyzes Skin Genetics and the Skin Microbiome
<
7
Skincare-Style Foundations
Skincare-Style Foundations
The Giorgio Armani Neo Nude Foundation Contains Hyaluronic Acid
<
6
Activist Workshop Stores
Activist Workshop Stores
The Body Shop's Body Care Store Returns to Its Activist Roots
<
5
Complimentary Headshot Services
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
<
4
Soothing Travel Skincare Kits
Soothing Travel Skincare Kits
MĀSK's Travel-Ready Set Contains CBD-Infused Patches & Gel Capsules
<
3
LED Facial Devices
LED Facial Devices
The Foreo UFO 2 Supports Smart, Bespoke Beauty Treatments
<
2
Virtual Fragrance Pop-Ups
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
<
1
Futuristic Beauty Shops
Futuristic Beauty Shops
Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future
<