The majority of false eyelashes on the market are designed to build fullness and volume when placed atop the eyelashes but the Falscara Eyelashes by KISS are meant to be applied under natural lashes. For many people, the idea of applying false eyelashes is intimidating but KISS assures that its Falscara Eyelash Starter Kit can be used by anyone who is familiar with mascara.
The easy-to-apply lashes create natural looks for comfortable all-day wear. After investing in the starter kit, which includes an applicator tool, wispy false eyelashes and solution to prime and prep the lashes, consumers can move on to purchase different styles like the Volumizing, Lifting or Lengthening Wisps, as well as other tools and accessories that are sold separately.
Key Themes Behind This Trend
- Under-eyelash Extensions
- The rise of under-eyelash extensions create opportunities for beauty brands to develop more innovative products and techniques.
- Natural-looking Lashes
- Natural-looking false eyelashes and alternative application techniques present new opportunities for the beauty industry to cater to consumers who prefer subtler looks.
- DIY Application Kits
- The popularity of DIY and at-home beauty products create opportunities for companies to create innovative application tools and kits that make it easier for consumers to use false lashes at home.
Where This Applies
- Beauty
- The beauty industry stands to benefit from this trend, with opportunities to innovate with new lash styles, application techniques, and products.
- Retail
- Retailers can capitalize on the trend by developing in-store and online experiences that educate consumers on how to use under-eyelash extensions and other alternatives to traditional false lashes.
- Technology
- Technology presents opportunities for brands to create new tools and techniques for applying under-eyelash extensions and to improve the overall user experience for consumers.
