Inked Brow is one of the newest products from Urban Decay and it's a semi-permanent brow gel that offers long-lasting wear—according to the brand, the high-tech gel offers up to 60 hours of wear. The waterproof brow gel has a smudge-resistant and waterproof formula that won't flake, fade or transfer, and it offers all the benefits of microblading at a fraction of the cost and without the discomfort or commitment.
Unlike most brow gels that come with a comb-like applicator to evenly distribute the product through the brow hairs, Urban Decay's Inked Brow has a slanted applicator that's meant to be used to fill in and sculpt the brows with feather-light strokes to form the desired shape. The long-lasting brow gel is available in a range of shades from Taupe Trap to Brown Sugar.
Key Themes Behind This Trend
- Semi-permanent Makeup
- Traditional makeup is being disrupted by semi-permanent alternatives like Urban Decay’s Inked Brow.
- Applicator Innovation
- New slanted applicators, like the one featured in Urban Decay's Inked Brow, are replacing traditional comb-like applicators for brow gel products.
- Long Lasting Wear
- High-tech formulas, such as the one featured in Urban Decay's Inked Brow, are enhancing the staying power of makeup products.
Where This Applies
- Cosmetics
- Cosmetic brands have a tremendous opportunity to invest in semi-permanent makeup alternatives to traditional makeup products.
- Beauty Tool & Accessories Manufacturing
- Manufacturers of beauty tools and accessories have an opportunity to develop new applicator designs that appeal to the growing market for semi-permanent makeup.
- Beauty Salons
- Beauty salons have an opportunity to offer semi-permanent makeup services, like brow gels, for clients seeking longer lasting beauty solutions.
