Urban Decay's latest launch, the Big Bush Brow Volumizing Tinted Brow Gel, will launch in stores on January 19th. The product is designed to revolutionize your brow routine by providing volume, lift, and hair control. The beauty brand is also teaming up with comedian and writer Ziwe Fumudoh, its new International Spokesperson for the new launch.
Available in nine waterproof shades that seamlessly blend with one's natural hair color, Big Bush Brow is enriched with hair-like fibers and nourishing ingredients like castor oil for soft, flexible, and long-lasting results. Priced at $36.00, the vegan gel boasts a strong hold and helps users create a full and feathery effect that lasts up to 24 hours.
Consumers looking to achieve full and bushy brows can purchase the product online at urbandecay.ca and sephora.ca from January 11th and in-store at Sephora starting January 19th, 2024.
Image Credit: Urban Decay
What's Driving This Trend
- Volumizing Brow Products
- The launch of Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel taps into the growing trend of volumizing products for eyebrows.
- Waterproof Cosmetics
- The introduction of a waterproof formula in Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel reflects the trend of consumers seeking long-lasting and smudge-proof makeup options.
- Inclusive Beauty
- Urban Decay's nine shades in the Big Bush Brow Volumizing Tinted Brow Gel cater to the trend of inclusive beauty by offering a range of colors that blend seamlessly with various natural hair colors.
Who This Affects Most
- Cosmetics
- The cosmetics industry can explore disruptive innovation opportunities by developing more volumizing brow products like Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel to meet the demand of consumers seeking fuller and feathery eyebrows.
- Beauty Retail
- The beauty retail industry can capitalize on the trend of inclusive beauty by stocking and promoting a wide range of products, such as Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel, that cater to various hair colors and skin tones.
- E-commerce
- The e-commerce industry can take advantage of the demand for long-lasting and smudge-proof makeup by offering a wide selection of waterproof cosmetics, including Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel, through online platforms.
