Acne-Fighting Makeup Brush Cleaners

Real Techniques Cosmetic Cleaning Products Remove Impurities

With spring on the horizon, many beauty lovers are looking to clean up their makeup brushes with acne-fighting products like Real Techniques. The brand offers both a Brush Cleansing Gel as well as a Cleansing Palette that work together to remove impurities in your makeup tools that might not even be visible.

The Real Techniques Brush Cleansing Gel boasts an exclusive formula that removes makeup, oils, and other impurities from your brushes to extend the life of your products and improve the application of your cosmetics. The Real Techniques Brush Cleansing Palette, on the other hand, was crafted with performance-grade silicone ridges that provide a deep clean to your products in the palm of you rhand.

Image Credit: Real Techniques

Acne-fighting Makeup Brushes
Opportunity for developing makeup brushes with properties to fight acne and improve skin health.
Cosmetic Cleaning Products
Potential for creating innovative cleaning products specifically designed for makeup tools to remove impurities and extend their lifespan.
Performance-grade Silicone Ridges
Disruptive opportunity to incorporate performance-grade silicone ridges into various products for deep cleaning purposes.

Industries Being Reshaped

Beauty
Opportunity for beauty companies to develop acne-fighting makeup brushes and related cleaning products.
Cosmetics
Potential for creating innovative cleaning products that improve the longevity and performance of cosmetics.
Silicone Manufacturing
Disruptive opportunity to manufacture performance-grade silicone ridges for various applications, including cosmetic cleaning tools.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 48%
Freshness 9%