One of Tarte's beloved Shape Tape Concealers is sold every 12 seconds and the brand is now expanding into the creation of waterproof body makeup with its newest Shape Tape product. The all-new Shape Tape Waterproof Body Makeup is designed to be used to conceal everything from tattoos and blemishes to scars and veins. While some body concealers have formulas that feel heavy and tacky, this one boasts a light, whipped texture.
Like many other Tarte products, this one is packed with antioxidants and maracuja to actually improve the quality of the skin. The product is meant to be applied just like a self-tanner and it includes an applicator mitt for a streak-free finish.
Image Credit: Tarte
Key Themes Behind This Trend
- Waterproof Body Makeup
- The trend of waterproof body makeup is on the rise as consumers seek versatile products that can cover imperfections for extended periods.
- Improved Formulas for Body Concealers
- There is a growing demand for body concealers with lightweight and whipped textures that provide effective coverage while feeling comfortable on the skin.
- Skincare Benefits in Body Makeup
- Consumers are increasingly interested in body makeup products that offer skincare benefits, such as nourishing ingredients and antioxidant properties.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry has an opportunity to develop and market innovative waterproof body makeup products to cater to the growing demand.
- Skincare
- The skincare industry can explore the integration of nourishing and improving ingredients in body concealers to offer multi-functional products.
- Fashion and Apparel
- Fashion and apparel brands can collaborate with beauty companies to create body concealers that seamlessly match with clothing, allowing consumers to confidently wear revealing outfits.
