From the products spotlighted in the November 2019 cosmetics round up, it is safe to say that consumers seem to be on the lookout for offerings with unique active ingredients that will introduce additional features to the formula. Douvall, for instance, jumps on the cannabis bandwagon and releases skincare oils with CBD. This allows for the liquid to be even better suited for sensitive individuals, boosting elasticity and soothing the skin. Ouai, on the other hand, introduces a body cleanser that has active probiotics that will help with balance.
Technology also finds its way into the November 2019 cosmetics and this is best exhibited through the HiMirror -- a tool that analyses one's skin and offers recommendations for improvement of the skincare routine based on collected data.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
