Trinny London's space-saving travel makeup brushes help to free up precious room in a bag with a clever three-in-one design. The brand's T-Kit is a travel brush set that's portable, stackable and suited for adding definition to the full face. To provide the most value to consumers, the brand settled upon three synthetic brush shapes to handle the lips, brows and eyes.
While the Line brush is ideal for creating smudged lines along the eye or even sort, sharp strikes to fill in the brows, Shade is a multitasking tool that is especially ideal for working with the brand's EYE2EYE shadow. The final piece in the T-Kit is Lip, which not only works on the lip area but also has the potential to double as a tool for neatly applying concealer.
Key Themes Behind This Trend
- Multifunctional Makeup Tools
- There is an opportunity for makeup brands to create more multifunctional makeup tools, like Trinny London's T-Kit brushes, to help consumers save space and increase convenience while traveling or on-the-go.
- Stackable Products
- There is an opportunity for brands across various industries to create stackable products that save space and enhance portability, like Trinny London's T-Kit makeup brushes.
- Synthetic Alternatives
- There is an opportunity for companies within the beauty industry to create more synthetic brush alternatives, like the ones offered in Trinny London's T-Kit, for both environmental and cost reasons.
Where This Applies
- Beauty
- Beauty brands can create more stackable and/or multifunctional makeup products, like Trinny London's T-Kit brushes, to appeal to consumers who prioritize convenience and portability when traveling or on-the-go.
- Travel
- Travel gear brands can create more stackable and/or multifunctional products, like Trinny London's T-Kit makeup brushes, that help consumers save space, increase convenience, and streamline packing.
- Office Equipment
- Office equipment brands can create stackable and/or multifunctional products, similar to Trinny London's T-Kit brushes, to help professionals save valuable desk space while still having all the necessary tools within reach.
