The series of October 2019 pop culture trends highlight a wide range of references that nod to all generations that are involved with the media. Some of the concepts bring nostalgic elements to tap into consumer's emotions and sense of childhood with products that are functional in adulthood. Other brands explore new and creative ways to implement current media pop culture trends to relevant branding materials.
One of the examples this month is by Funk Pop! and it's Disney cosmetics collection that highlight different villains. The capsule of lip glosses, makeup brushes, eyeshadow palettes, and eyeliners are themed around characters including the Evil Queen, Ursula, Maleficent, and Cruella de Vil. Another fun example this month is very timely -- Target unveils a pumpkin decoration set that features no carving necessary. It lets kids transform pumpkins into characters such as Woody from Toy Story, Minnie Mouse, Mickey Mouse, and more.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
