When you are as big of a global entity as sportswear label Nike is, perhaps it is a safe bet on engaging in multiple streams of marketing, including facilitating footwear branding aesthetics for singular products.
To promote the release of the Air Max 720 silhouette, Nike and retailer Size? tapped Barcelona-based creative agency Six N. Five Studio and Argentinian art director Diego Flores Diapolo. The two worked closely together to create a uniform and engaging footwear branding identity for the model, whilst tying in the visual stimuli to Nike’s already established brand ethos. With a focus on an abstract and futurist experience, the Six N. Five Studio x Diego Flores Diapolo branding project introduces a texture-heavy appearance.