When you are as big of a global entity as sportswear label Nike is, perhaps it is a safe bet on engaging in multiple streams of marketing, including facilitating footwear branding aesthetics for singular products.
To promote the release of the Air Max 720 silhouette, Nike and retailer Size? tapped Barcelona-based creative agency Six N. Five Studio and Argentinian art director Diego Flores Diapolo. The two worked closely together to create a uniform and engaging footwear branding identity for the model, whilst tying in the visual stimuli to Nike’s already established brand ethos. With a focus on an abstract and futurist experience, the Six N. Five Studio x Diego Flores Diapolo branding project introduces a texture-heavy appearance.
What's Driving This Trend
- Footwear Branding Aesthetics
- Creating a uniform and engaging branding identity for footwear models can enhance product promotion and build brand identity.
- Collaborative Creative Projects
- Collaborative projects between creative agencies and independent artists can bring fresh perspectives to brand campaigns and generate buzz.
- Abstract and Futuristic Design
- Incorporating abstract and futuristic design elements in branding can attract younger generations and differentiate products from competitors.
Who This Affects Most
- Sportswear and Footwear
- Sportswear and footwear brands can benefit from incorporating unique branding aesthetics to differentiate their products and build brand identity.
- Art and Design
- Art and design professionals can collaborate with brands to bring fresh perspectives and creative ideas to branding and marketing campaigns.
- Creative Agency Services
- Creative agencies can offer their services to sportswear and footwear brands to create engaging branding identities that resonate with consumers.
