Spotify, the Swedish audio streaming platform, recently launched a new relatable yet humorous commercial as part of its new 'Let the Song Play' campaign.
The video features various individuals driving while listening to 'Elastic Heart' by Sia, who avoid pressing situations to finish the song. For example, a soccer player is late to the game, a man about to park his car with valet services, an individual waiting for their pizza delivery, or a mother and child driving past eager grandparents. The campaign plays on the relatable experience of not wanting to leave your vehicle while the perfect tune is playing.
The Let the Song Play campaign uses a consumer insight to humorous recreate a familiar scene many users face.