From Unbranded Chip Campaigns to Empowering Back-to-School Ads
Jana Pijak — October 3, 2019 — Marketing
These October 2019 commercials range from unbranded chip campaigns to empowering back-to-school ads. While examples like Gap's 'Forward' commercial encourage Gen Z generations that anything is possible -- the ad spotlights a talented cast of child musicians -- others like the Anti-Ad by Doritos suggest that the brand is so iconic that it needs no logo, branding or introduction.
Other October 2019 commercials to note include Spotify's 'Listen Like You Used To' campaign. The campaign is geared toward Generation X consumers and compares nostalgic lyrics from the past with those from today. Each is slightly updated with a relatable joke that mature consumers would relate to. One example compares "you're 24 hour party people" with "you're 2-4 hour party people" lyrics when referencing someone's mindset in 1988 versus their mindset in 2019.
Other October 2019 commercials to note include Spotify's 'Listen Like You Used To' campaign. The campaign is geared toward Generation X consumers and compares nostalgic lyrics from the past with those from today. Each is slightly updated with a relatable joke that mature consumers would relate to. One example compares "you're 24 hour party people" with "you're 2-4 hour party people" lyrics when referencing someone's mindset in 1988 versus their mindset in 2019.
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