'Eat Like a Pro' is a campaign that centers around the importance of mindful eating. The initative is launched by Beko — a European kitchen appliance company, and it holds it as its mission to inspire healthy eating in young demographics.
Based on statistical results that "children are eating worse: less fresh vegetables, fruits and fish, and more fat and sugar," 'Eat Like a Pro' is a global activation that seeks to turn the tides by tapping role models. The campaign is realized through a partnership with FC Barcelona.
In addition, Beko expands its portfolio to cover more ground in the diverse interests of youth. Earlier this year, it became a partner of League of Legends European Championship (LEC), harnessing the power of eSports to propel the ethos of its healthy eating campaign further.