Spotify is no stranger to hilarious and targeted ad campaigns, and in a London-based campaign titled 'Listen Like You Used To,' the streaming service is turning its focus to Generation X.
This campaign offers a humorously relatable message to those in their 40s and 50s. The ads include messages like "1988: you're 24 hour party people. 2019: You're 2-4 hour party people," "1995: Smashing Pumpkins. 2019: Smashing Avocados," or "1983: UB40 Red Red wine. 2019: You be 40. Red Red Wine."
The messages leverage nostalgia to remind the viewer of how much has changed since they were young, essentially encouraging people to, as the ad's name suggests, listen to music like they used to.
Image Credit: Spotify
Spotify's Listen Like You Used To Campaign Targets Generation X
Ellen Smith — September 20, 2019 — Marketing