Feeding America Uses AI to Depict Food Insecurity in America
Ellen Smith — September 26, 2019 — Social Good
References: leoburnett & adweek
The ad agency Leo Burnett is leveraging AI in this thoughtful ad, which uses the technology to create a portrait of food insecurity in America.
The new campaign aims to dispel myths of what American poverty looks like, reminding the viewer that's the signs are not always as obvious as one might think. In the United States, 37 million people, including 11 million children, face food insecurity and hunger. In the ad, an AI character assumes the role of multiple people, telling the story of a young girl who doesn't want school to end because she doesn't know when she'll eat lunch next, or a single father who works three jobs, and still struggles to feed his family.
The new campaign aims to dispel myths of what American poverty looks like, reminding the viewer that's the signs are not always as obvious as one might think. In the United States, 37 million people, including 11 million children, face food insecurity and hunger. In the ad, an AI character assumes the role of multiple people, telling the story of a young girl who doesn't want school to end because she doesn't know when she'll eat lunch next, or a single father who works three jobs, and still struggles to feed his family.
Trend Themes
1. AI Food Insecurity Ads - Leveraging AI to create emotionally impactful ads to raise awareness about food insecurity in America
2. Using AI in Social Campaigns - Capitalize on AI technology for creating powerful and effective social campaigns
3. AI Character Messaging - Leverage AI characters to tell stories and evoke emotions for impactful messaging
Industry Implications
1. Marketing and Advertising - Innovative use of AI for creating thoughtful marketing and advertising campaigns with a social message
2. Non-profit - Non-profits can utilize AI technology to create awareness, increase engagement and raise funds
3. Food and Agriculture - AI can be utilized in the food and agriculture industry to create smarter approaches towards food inequality
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