Xfinity's 'More than one voice' ad was launched in celebration of Hispanic Heritage Month last year and features a cast of bi-lingual Americans who grew up speaking both Spanish and English. The commercial spotlights the company's new bi-lingual remote and reminds viewers about the core themes of America's constitution -- justice, domestic tranquility, common defense and general welfare among other important pillars of peace.
The commercial features cast members of all ages including members of Gen-Z, Millennials, Gen X members, Boomers and Seniors in an effort to promote inclusivity and empower a multicultural audience. More than a voice acknowledges that "Hispanics represent the many voices that make up the tapestry of our country" and was shared on social channels with #WeLaGente and #HispanicHeritageMonth hashtags.
What Makes This Trend Stand Out
- Multicultural Advertising
- Opportunity for companies to create advertisements promoting inclusion and diversity in a multicultural society.
- Bilingual Technology
- Opportunity for companies to create products that incorporate multiple languages for a diverse market.
- Inter-generational Marketing
- Opportunity for companies to target multiple age groups in advertising to promote inclusivity and representation.
Sectors Adopting This
- Telecommunications Industry
- Opportunity for telecommunication companies to create products and services geared towards multicultural and multilingual consumers.
- Advertising Industry
- Opportunity for advertising agencies to create multicultural campaigns that resonate with diverse audiences.
- Consumer Electronics Industry
- Opportunity for consumer electronics companies to create bilingual or multilingual products that cater to diverse markets.
