Xfinity's 'More than one voice' ad was launched in celebration of Hispanic Heritage Month last year and features a cast of bi-lingual Americans who grew up speaking both Spanish and English. The commercial spotlights the company's new bi-lingual remote and reminds viewers about the core themes of America's constitution -- justice, domestic tranquility, common defense and general welfare among other important pillars of peace.
The commercial features cast members of all ages including members of Gen-Z, Millennials, Gen X members, Boomers and Seniors in an effort to promote inclusivity and empower a multicultural audience. More than a voice acknowledges that "Hispanics represent the many voices that make up the tapestry of our country" and was shared on social channels with #WeLaGente and #HispanicHeritageMonth hashtags.
Xfinity's 'More than one voice' Ad Promotes its Bilingual Remote
Jana Pijak — September 10, 2019 — Marketing