Qatar Airways' FIFA Women's World Cup ad was released earlier this year in celebration of the prestigious tournament and the airline's partnership with the soccer organization. Inspired by classic fairytales, the commercial features a mother and daughter duo who are captured during story time. A story about new adventures and travel is paired with whimsical visual scenes -- including groups of women carrying flags from around the world and a bird's eye view of a fan-filled soccer stadium.
The FIFA Women's World Cup ad uses fairytale-themed imagery to highlight Qatar Airways' premium flight service offerings and dedication to customer service. Ending with the mother closing a storybook, this ad leaves viewers in anticipation of the upcoming world cup and illustrates the airline's support of a female-empowering organization.