Qatar Airways' FIFA Women's World Cup Ad Celebrates Storytelling
Jana Pijak — September 12, 2019 — Marketing
References: qatarairways & youtube
Qatar Airways' FIFA Women's World Cup ad was released earlier this year in celebration of the prestigious tournament and the airline's partnership with the soccer organization. Inspired by classic fairytales, the commercial features a mother and daughter duo who are captured during story time. A story about new adventures and travel is paired with whimsical visual scenes -- including groups of women carrying flags from around the world and a bird's eye view of a fan-filled soccer stadium.
The FIFA Women's World Cup ad uses fairytale-themed imagery to highlight Qatar Airways' premium flight service offerings and dedication to customer service. Ending with the mother closing a storybook, this ad leaves viewers in anticipation of the upcoming world cup and illustrates the airline's support of a female-empowering organization.
The FIFA Women's World Cup ad uses fairytale-themed imagery to highlight Qatar Airways' premium flight service offerings and dedication to customer service. Ending with the mother closing a storybook, this ad leaves viewers in anticipation of the upcoming world cup and illustrates the airline's support of a female-empowering organization.
Trend Themes
1. Fairytale-themed Advertising - There is a growing trend of using fairytale-themed imagery in advertising campaigns to create an emotional connection with the audience.
2. Female-empowering Marketing - Many companies are embracing female empowerment in their marketing strategies to align with social movements and connect with female consumers.
3. Storytelling as Branding - Brands are incorporating storytelling techniques into their advertising to create a narrative that resonates with consumers and builds brand loyalty.
Industry Implications
1. Airlines - Airlines have the opportunity to leverage fairytale-themed advertising to promote their premium flight services and create a unique brand image that stands out in a competitive market.
2. Sports Organizations - Sports organizations can enhance their brand partnerships by incorporating storytelling elements in their advertising, creating emotionally impactful campaigns that resonate with fans.
3. Consumer Goods - Consumer goods companies can tap into the female empowerment movement by featuring strong female characters in their marketing campaigns, empowering women and connecting with their target audience.
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