This Emirates Airline ad has been created by the company in celebration of the United Arab Emirates being moved to the UK Amber travel list to help preemptively welcome back guests to the country. The commercial features one of the airlines' cabin crew members cycling through a series of cue cards before the camera pans out to reveal the location. The cabin crew member stands on top of the Burj Khalifa, which puts them high above Dubai and at an altitude that is as high as one can get without actually being on a plane.
The Emirates Airline ad was explained further by the brand in a behind-the-scenes video where details surrounding the spectacular commercial were detailed.
Key Themes Behind This Trend
- Sky-high Advertising
- Opportunity to create innovative advertisements at high altitudes or on tall structures.
- Location-based Marketing
- Opportunity to create advertisements that highlight specific locations or landmarks.
- Socially Conscious Advertising
- Opportunity to create advertisements that celebrate positive developments in the world.
Where This Applies
- Airlines
- Opportunity to differentiate through creative and unique advertising that captures attention.
- Tourism
- Opportunity to leverage location-based marketing to drive interest and tourism to specific destinations.
- Digital Marketing
- Opportunity to leverage video and social media to amplify creative advertisements to a wider audience.
