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Optimistic Tech-Focused Campaigns

Samsung's #DoWhatYouCant Ad Imagines a Bright Future

— August 29, 2019 — Marketing
Samsung's #DoWhatYouCant commercial starts off with a child in question of how her future will unfold, accompanied by the soothing sounds of Doris Day's 'Que Sera Sera' song. She rides around her home on her tricycle and interacts with a friendly computer-generated purple cartoon character, resembling a bright piece of an imagined future.

The commercial continues with singers quietly singing along to themselves or others while interacting with advanced technology that is too futuristic to currently exist. Some of the featured technology includes a mirror that allows users to design clothing, a robot tattooist, and a phone-operated ultrasound to watch one's baby. The #DoWhatYouCant campaign is meant to capture an optimistic future powered by what's currently impossible with the Samsung Galaxy phone.
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