These October 2019 mobile trends range from contactless payment software to AR soda cans that take packaging design to new heights.
While examples like SoftPOS from First Data turn mobile devices into payment terminals -- allowing for more convenient vendor transactions for those without a traditional payment system -- others like Coca Cola's AR soda can allow for more customization and storytelling. Coca Cola collaborated with Ogilvy Mexico and VFX house Timber on the campaign and ultimately brought 12 stories to life with the help of augmented reality lenses.
Whether spotlighting paperless banking solutions or interactive advertising, these examples illustrate consumers' ongoing obsession with their handheld devices. They also showcase how brands are responding and speak to the consistent challenge they face -- providing mobile-friendly products and solutions that are also authentic and attention-grabbing.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
