On-Demand Grocery Service Updates

With increasingly busy lives, many consumers are looking to simplify weekly chores with progressive and convenient services, and AmazonFresh is leveraging this demand by offering Prime subscribers a free grocery delivery service. This change in subscription models means that consumers no longer need to pay for a separate AmazonFresh account if they already subscribe to Amazon Prime.

Moreover, this model may encourage consumers who are looking to save on costs, as Amazon Prime now offers users video content, expedited shipping, and grocery delivery services. By combining these services, not only is Amazon expanding its demographic of potential consumers, but it also allows Amazon to be an "all-in-one" subscription service to give users access to all their basics -- from food and products to at-home entertainment.