There's no doubt that the food industry is trending toward convenience and personalization, as evidenced by the explosive rise of niche meal delivery services.
These innovative subscription-based companies all offer a unique product tailored to a specific niche audience. Keto Chow, for example, offers a home-delivery meal service entirely dedicated to individuals who are on a strict Keto diet. In fact, diet-specific meals appear to be the bread-and-butter of many of these new services' business models. These include WHOLE30, Trifecta, and MyMuscle Chef. In addition, there is a notable emphasis amongst these companies to provide consumers with a specific macronutrient breakdown of each meal.
Currently, these services have found wide appeal amongst millennial age groups, satiating what appears to be a modern-day consumer hunger for healthy, convenient, and custom-made meals.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
